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Case Studies  /  Tennis Australia
AO Art Ball generative tennis balls
every winning shot, on-chain.
Tennis Australia · 2022–23

Australian Open, 2022 and 2023.

SportTokenization
Litepaper

the ao art ball.

Tennis Australia wanted the Australian Open to reach digital-native fans worldwide. We built the AO Art Ball: NFTs mapped to the court that evolve live with match data.

$1.48M
primary sales
$8M+
secondary sales
16,006
NFTs · 2022 + 2023
1st
branded NFT to win a Cannes Lions
What we built

the system.

  • Each NFT mapped to a unique 19cm² plot on the AO court
  • Hawk-Eye line-calling data tracked every match-winning shot live
  • When a winning shot hit your plot, the NFT evolved on-chain, with physical rewards like match balls
  • Chainlink VRF for fair plot assignment; IPFS for storage
  • Decentraland integration and AI-personalised match feeds
Stack
Ethereum (ERC-721)Hawk-EyeChainlink VRFIPFSDecentralandSmart contracts
Outcome
a cannes lions first.

The first branded NFT project to win a Cannes Lions in Entertainment, and widely emulated by other tournaments, including the French Open.

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